The charge was to create a promotion at Finish Line to get younger consumers to sample some merch. So we created an “Endorsement Booth” where kids could get their pictures taken with the gear of their choice, while entering to win an honorary endorsement deal…and more merch!

Our clients liked the idea so much that they asked us to explore a television campaign to generate more awareness for the promotion. Enter smarmy sports agent Tommy Thompson, Esq.